Terms of Service

By using this website, booking a call, submitting a diagnostic, or instructing us to carry out work, you agree to these terms. If you do not agree, please do not use the site or our services.

Our Privacy Policy explains how we handle personal information. It forms part of these terms.

Hel of a Marketer is operated by Helen Leonard and is based in Southend-on-Sea, Essex, United Kingdom. References to “we”, “us”, and “our” mean Hel of a Marketer. “You” means the person or business using the site or buying services.

Contact: hello@helofamarketer.com.

We provide marketing strategy, systems and infrastructure, managed marketing, AI and automation, consulting, and related work described on this website. The exact scope, fees, and timeline for paid work are set out in the quote, proposal, or agreement we send you.

Website copy describes typical offerings. It is not a binding offer until we confirm availability, scope, and price in writing.

Strategy calls and the System Strategy Profiler™ / Marketing Clarity Profiler™ are designed to give you clarity. They do not create an obligation for either of us to work together afterwards.

Calls are capacity-based. We may decline or reschedule a booking if it is not a fit, if information provided is incomplete, or if we do not have capacity. Please cancel or reschedule with reasonable notice if you cannot attend.

Diagnostic reports are generated from the answers you provide. They are informational and not a substitute for a full audit, legal advice, or a guaranteed marketing outcome.

Quotes are valid for 30 days unless a different period is stated. Work starts when you accept the quote (or otherwise confirm in writing) and any agreed deposit or first invoice has been paid.

• Fees are as set out in the quote or invoice. UK VAT is added where applicable.
• Invoices are payable by the due date shown, usually online via Stripe.
• Late payment may pause work and may accrue reasonable recovery costs.
• Unless a quote says otherwise, ongoing retainers run month to month.

Advertising spend, software licences, and other third-party costs sit with you unless we have agreed in writing to include them.

You agree to:

• Provide accurate information, timely feedback, and access to the accounts, assets, and people we need to do the work.
• Make sure you have the right to use any material you give us (brand assets, copy, customer data, login access).
• Keep account credentials secure and tell us promptly if access should be revoked.
• Comply with advertising, privacy, and consumer rules that apply to your business, including any campaigns we run for you.

Delays on your side (missing assets, slow approvals, unavailable access) may move timelines. We are not responsible for lost results caused by those delays.

You keep ownership of your existing brand, content, data, and materials. We keep ownership of our methodologies, frameworks (including The Ownership Ladder™ and related diagnostics), templates, tools, and pre-existing materials.

Original deliverables we create specifically for you are licensed to you for your business use once they have been paid for in full, unless a quote says we assign copyright. We may reuse general know-how, non-confidential processes, and anonymised examples.

You may not copy, resell, or republish our diagnostic tools, reports, or website content except as allowed by law or with our written permission.

Each of us will keep the other’s confidential business information private and use it only to perform the work, unless disclosure is required by law or the information is already public. This continues after the work ends.

Marketing work often depends on platforms we do not control, including Google, Meta, email providers, CRMs, and hosting. Their availability, pricing, policies, and algorithms can change without notice.

We are not liable for outages, account suspensions, policy violations, or results caused by those platforms. If we recommend or implement a tool, you remain responsible for the account, its terms, and any spend you approve.

Either of us may end an ongoing retainer by giving 30 days’ written notice, unless a different notice period is agreed in the quote. You remain responsible for fees and approved third-party costs incurred up to the end of the notice period.

Deposits and fees for work already scoped, started, or delivered are non-refundable except where we have failed to provide the agreed service or where UK law requires otherwise. If you are a consumer (not buying in the course of a business), nothing in these terms affects your statutory rights.

We may end the work immediately if you do not pay, materially breach these terms, or ask us to do something unlawful or that we reasonably consider unethical.

Marketing outcomes depend on many factors outside our control, including your offer, market, budget, operations, and platform rules. We do not guarantee rankings, revenue, lead volume, or any particular result.

Advice, diagnostics, and strategy calls are given in good faith based on the information you provide. You remain responsible for business decisions you take.

Nothing in these terms limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be limited under English law.

Subject to that, we are not liable for loss of profit, revenue, data, goodwill, or any indirect or consequential loss. Our total liability arising out of the services is limited to the fees you paid us for those services in the 12 months before the claim.

You may use this website for lawful purposes only. You must not attempt to disrupt it, scrape it in an abusive way, or misuse booking or diagnostic tools.

Content on the site is provided for general information. We may change pages, offerings, and prices without notice. We do not warrant that the site will be uninterrupted or error-free.

We may update these terms from time to time. The “Last updated” date will change when we do. Continued use of the website after a change means you accept the new terms. For paid work already in progress, the terms in place when you accepted the quote continue to apply unless we both agree otherwise.

These terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that we may bring proceedings in your country of establishment to recover unpaid fees.

Questions about these terms: hello@helofamarketer.com.