Hi, I'm Helen.
I'm Helen Leonard, the person behind Hel of a Marketer.
I help businesses and founders build marketing that is calm, joined up and built to last. No noise, no overengineering, no duct-taped stacks. Just marketing that works, because the system underneath it does.
Based in Leigh-on-Sea, Essex, on the edge of Southend, working with clients across the UK.
How I got here
I didn't start in marketing. I started behind a camera, as a photographer in the beauty industry, where I learned to capture what makes a brand feel like itself. As branding, photography and marketing kept overlapping, I moved into building the things businesses actually needed: websites first, then the systems behind them.
For years I designed and built websites for small and growing businesses around the world, marrying a photographer's eye with a developer's technical depth.
The longer I did it, the clearer the real problem became. Most businesses didn't need another website, or another tool. They needed their marketing to work as one joined-up system. That is what Hel of a Marketer is.
What I do now
Today I help two kinds of people. Business owners who want their marketing handled properly, by one person they actually deal with. And founders who want their marketing built like infrastructure, so it scales without falling apart.
The standard is the same either way: clear positioning, systems that run quietly in the background, automation that takes the manual load off you, and marketing that feels lighter as you grow, not heavier.
What I bring
Over eight years across design, development and marketing, working with businesses around the world.
A technical foundation most marketers don't have.
I build, not just advise. Fluent in the tools and the code behind them, from WordPress and Shopify to no-code platforms and custom work.
AI and automation done properly.
A GoHighLevel Certified Admin, with real experience integrating automation and AI into how businesses run day to day.
Strategy at scale.
I currently work in global digital strategy, alongside a Masters in Global Digital Marketing, and I bring that thinking back into real businesses, from SaaS companies to service brands.
284
clients
336+
projects
8
years experience
Certifications
What I believe
Systems over tactics.
Foundation first, execution second.
Practical over performative.
What works matters more than what looks impressive.
Clarity beats cleverness.
If your offer isn't understood in ten seconds, no tool will fix that.
Honesty over hype.
You'll hear what you need, not what sells best.
A bit more about me
I like clean systems, clear thinking, and businesses that feel calm behind the scenes. I don't believe in hustle culture, I don't believe in tool hoarding, and I definitely don't believe marketing should feel stressful.
Good infrastructure makes growth lighter. That's the goal.
Let's work out what you need
Whether you want your marketing handled or built to scale, the best place to start is a short call.
Book a call