Privacy Policy

Hel of a Marketer is a marketing systems and infrastructure practice operated by Helen Leonard, based in Southend-on-Sea, Essex, United Kingdom. For data protection purposes, Helen Leonard trading as Hel of a Marketer is the controller of personal information collected through this website and related services.

You can contact us at hello@helofamarketer.com or via helofamarketer.com/contact.

This policy applies to helofamarketer.com, related booking and diagnostic tools, emails we send you, and client work we carry out (including quotes, invoices, and ongoing marketing services).

It does not apply to third-party websites or platforms we may link to, such as Facebook, Instagram, or payment pages hosted by Stripe. Those services have their own privacy policies.

We only collect what we need to run the website, respond to you, and deliver our work. Depending on how you use the site, that may include:

• Identity and contact details: name, email address, phone number, and business name.
• Booking details: the call type you choose, date and time, and any notes you add.
• Diagnostic answers: responses to the System Strategy Profiler™ and Marketing Clarity Profiler™, plus the name and email you provide to receive your report.
• Messages: anything you send via email, the contact form, or the website chat widget.
• Client and billing information: the details needed to quote, invoice, take payment, and deliver marketing work. Payment card details are handled by Stripe; we do not store full card numbers.
• Technical information: IP address, browser type, device, pages visited, and similar server logs generated when you use the site.

Most information comes directly from you: when you book a strategy call, complete a diagnostic, email us, use the chat widget, approve a quote, or become a client.

Some information is collected automatically when you visit the site (for example hosting logs). If we work together, we may also receive information from tools you ask us to connect to on your behalf, such as analytics, advertising, CRM, or Google accounts.

We use personal information to:

• Respond to enquiries and run strategy calls, including calendar invitations and confirmation emails.
• Deliver diagnostic reports and follow up if you ask us to.
• Prepare quotes, invoices, and subscriptions, and take payment.
• Provide marketing, systems, and consulting services we have agreed with you.
• Operate, secure, and improve the website.
• Meet legal, accounting, and tax obligations.

We do not sell your personal information. We do not send marketing emails unless you have asked for them or we have another lawful basis, and you can opt out at any time.

Under UK GDPR we only process personal information where we have a lawful basis. In practice that is usually one of the following:

• Contract: to take a booking, deliver a report you requested, or perform work we have agreed with you.
• Legitimate interests: to operate the website, keep records of conversations, improve our services, and follow up on genuine enquiries in a way you would reasonably expect.
• Consent: where you choose to submit a diagnostic, use optional tools such as the chat widget, or ask to hear from us. You can withdraw consent at any time.
• Legal obligation: to keep invoices and accounting records, and to respond to lawful requests.

We share information only with the providers needed to run the business, and only to the extent required. These currently include:

• Vercel — website hosting.
• Supabase — database, authentication, and serverless functions.
• Stripe — invoices, checkout, and subscription payments.
• Resend — transactional email such as booking confirmations, quotes, and invoices.
• Google — calendar invites for booked calls, where calendar sync is enabled.
• Claiq — the optional chat widget on this website.
• Professional advisers such as an accountant, if needed to meet our legal obligations.

If you instruct us to run advertising, email, CRM, or analytics on your behalf, we will use the platforms you approve. Those platforms then process data under their own terms and your account settings.

We may also disclose information if required by law, or to protect the rights, property, or safety of Hel of a Marketer, our clients, or others.

This site uses a small number of cookies and similar technologies:

• Strictly necessary: hosting and security cookies required for the site to load and stay secure.
• Functional: the diagnostic tools store your in-progress answers in your browser (localStorage) so you do not lose them if you refresh the page. That data stays on your device until you finish or clear it.
• Chat widget: Claiq may set cookies so the chat can work. This is optional; you can ignore the widget or block third-party cookies in your browser.

We do not currently run advertising pixels or third-party marketing analytics on this public website. If that changes, this policy will be updated.

We keep personal information only for as long as we need it:

• Enquiries and unsuccessful leads: usually up to 24 months, unless you ask us to delete them sooner.
• Bookings and diagnostic submissions: for as long as needed to deliver the report or call, then for a limited period in case you come back to the conversation.
• Client files, quotes, and invoices: for the life of the relationship and then as required by UK accounting and tax law (typically six years).
• Server logs: for a short operational period unless needed to investigate a security issue.

Some of our providers (including Vercel, Supabase, Stripe, and Google) may process data outside the United Kingdom. Where that happens, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, UK Addendum to the EU Standard Contractual Clauses, or an adequacy decision.

Under UK GDPR you have the right to:

• Access a copy of the personal information we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete information, in certain circumstances.
• Ask us to restrict or object to certain processing.
• Receive information you provided in a portable format.
• Withdraw consent where we rely on it.

To exercise any of these rights, email hello@helofamarketer.com. We may need to confirm your identity before we act on a request.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection. See ico.org.uk. We would rather fix a problem directly if you are willing to contact us first.

Our services are aimed at businesses and adult professionals. We do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us and we will delete it.

We may update this policy from time to time. The “Last updated” date at the top of the page will change when we do. The current version will always be published at helofamarketer.com/privacy_policy.

Questions about this policy or your personal information: hello@helofamarketer.com.