Senior marketing leadership, without the full-time hire
Sometimes you do not need another pair of hands, you need someone senior owning the direction. A full-time marketing lead is a big salary and a big commitment. This gives you that experience and ownership on a part-time basis, so your marketing has a head, not just a to-do list.
The problem, in your words
- Marketing tasks getting done, but with no one steering
- Needing senior judgement, not just another freelancer
- A full-time marketing salary that does not stack up yet
- Wanting someone to own the outcome, not just the activity
What is handled for you
You get leadership and ownership, sized to what your business needs right now.
- Clear marketing direction tied to your business goals
- Someone owning the plan and the results, not just the tasks
- Oversight of whoever or whatever is doing the doing
- A senior voice in the room when decisions get made
What changes
A full-time marketing director is a significant salary plus the cost of getting the hire wrong. This gives you the senior thinking and accountability for a fraction of that, scaled to where you are. The change is that marketing stops being a set of disconnected jobs and starts being led, with one experienced person answerable for whether it actually works.
Why work with Helen
Helen brings strategy, systems and hands-on marketing together, with global experience and a Masters in Global Digital Marketing behind the judgement. You get an owner for your marketing, accountable directly to you.
Proof
Creating our first website with Helen was a fantastic experience. Her combination of design flair and technical acumen helped us establish a compelling online presence for our new AI marketing agency, perfectly aligned with our business goals. Professional, timely and communicative throughout.
Andrew Wright, Founder at HighReach Pros
Building something bigger?
If you are a founder scaling a serious business and want this as an ongoing fractional CMO relationship, the marketing infrastructure track is built for exactly that, and goes further on strategy and systems.
Marketing infrastructure trackCommon questions
What is the difference between this and ongoing support?
Ongoing support keeps the marketing moving. Fractional leadership owns the direction and the outcome, sitting a level above the day to day.
How much of your time do I get?
As much as your business needs, agreed up front. The point is senior input where it counts, not a body filling a seat.
Will you manage my existing team or freelancers?
Yes. Part of the value is having someone senior to direct and hold accountable whoever is doing the work.
Is this the same as a fractional CMO?
It is the same idea. The premium infrastructure track carries the fractional CMO offer for founders scaling, with more emphasis on systems and long-term strategy.
Ready to hand this over?
If your marketing needs a head rather than more hands, this gives you senior leadership without the full-time cost.
Book a callPrefer email? hello@helofamarketer.com