Before We Started
A user-friendly website is vital for businesses of all sizes in today’s digital age to effectively showcase their services and meet the needs of their target audience. This was especially important for Absolute Property Repairs and Decorations, a local business specialising in home repairs and decorating. Initially a one-man operation, it needed to expand its staff and customer base as it grew.
Absolute Property Repairs and Decorations aimed to establish itself as a leading local provider of home repair services but encountered several obstacles. Their outdated website was more of a hindrance than a help, lacking modern design elements and online booking capabilities.
Customers found it frustrating to book services, as they had to rely on a basic contact form or telephone calls, which proved cumbersome. Furthermore, navigating their portfolio of past work was challenging due to the dated design.
As an experienced web design specialist, I collaborated with Absolute Property Repairs and Decorations to tackle these issues and boost their ambition to dominate the local market.
This case study explores how my strategic website redesign addressed various challenges, propelling the business toward significant growth and success. Join me as we delve into the transformative process that enhanced the digital user experience, increased customer engagement, and boosted booking conversions, showcasing the powerful impact of skilled web design.
To address these challenges, we adopted a comprehensive approach centred on a complete redesign tailored to meet the unique needs of Absolute Property Repairs and Decorations. The aim was not merely a superficial update but a full-scale transformation to modernise the website, enhance its appeal, and improve overall functionality.
The Execution
The Absolute Property Repairs and Decorations website redesign involved several steps, starting with discussions to understand their requirements and vision for a modern rebranding reflected in the design. A project plan was created to establish a realistic renovation timeline.
The Hel of a Developer client portal was used for efficient project management, including progress tracking and real-time communication. Quality control was emphasised, with real-time visibility for the client and prompt incorporation of feedback. The iterative process led to the successful completion of a revamped, responsive, user-friendly website.
Absolutes New Home Page
The New Look
The first step involved utilising the capabilities of WordPress for its flexibility and robust content management system, essential for effective SEO implementation.
A new layout was introduced to accurately showcase the company’s services and market positioning. This redesign was not solely about aesthetics; it was strategically planned to deliver an improved user experience, leading to higher engagement. A key addition was an online booking system, synchronising team members’ schedules to allow customers to easily check availability and make service reservations.
This change aimed to increase customer conversion rates and streamline internal workflows. The gallery was transformed into a visually appealing ‘before and after’ display, making it easy for potential clients to navigate and for updates to be made effortlessly. We ensured the website’s responsiveness to provide a seamless experience across various devices. Every decision made during development was driven by the objective of enhancing user experience and supporting the client’s business growth.
It wasn’t just about integrating cutting-edge technology; it was about customising every tool and approach to meet the specific needs of Absolute Property Repairs and Decorations, fostering an environment conducive to sustained expansion.
The Outcome
The website redesign project proved to be a tremendous success for Absolute Property Repairs and Decorations. The new site experienced a 60% increase in web traffic thanks to its improved design and user experience. More people visited the site for the first time, either from searching online or through referrals. The number of visitors who took action, such as contacting the company, increased by 40%. The bounce rate, which indicates how quickly people leave the site, decreased by 35%. People spent more time on the site because they enjoyed the content and visuals. The user experience score rose by 80%, indicating that users found the site easy to navigate and helpful. These results demonstrate that the new website positively impacted Absolute Property Repairs and Decorations’ business.
Need a new website for your business? Get in touch today to see what Hel of a Developer can do for you. Book a Free Initial Consultation
