© Hel of a Marketer 2025
Website looking meh? Leads not flowing? Reputation hanging by a thread? Let’s fix that with smarter websites, SEO that actually works, and no-bs automation that frees your time.
Websites that work — fast, clean, and conversion-ready.
Climb the ranks and get found (without the jargon).
Capture more leads with smarter forms, funnels & follow-ups.
Let tech do the heavy lifting — from follow-ups to workflows.
Turn happy customers into raving fans — and keep your rep squeaky clean.
Hey, I’m Helen Leonard — but you can call me Hel of a Developer.
I don’t just build pretty websites. I build hard-working ones — designed to attract traffic, capture leads, and convert clicks into real results. But that’s just the start.
From smart SEO that gets you seen, to lead generation and automation that save your sanity, to reputation tools that keep your brand squeaky clean — I bring the tech and the strategy to help your business grow without the overwhelm.
Need support beyond the tools? Join The Streamline Society, my community for creators who want to work smarter, not harder (and maybe drop a meme or two along the way).
This is your biz — but smarter. Ready to level it up?
Let’s build something that actually works.
✅ Straight-talking support
✅ Real-world strategy (not just “best practices”)
✅ DIY or Done-for-You options
✅ Built with indie creators in mind
✅ Tools that work together (not just look good on paper)
Book a free 20-min jam session. No pressure. Just clarity. We’ll spot what’s working, what’s holding you back, and how to streamline your next move.
Running a beauty business is no joke but you don’t have to do it solo.
Join The Streamline Society, a community built for ambitious salon owners and beauty pros who want to simplify their systems, grow their brand, and ditch the daily chaos.
✅ Free for all Hel of a Beauty clients
✅ Real tips, real wins, real support
✅ Exclusive workshops, templates & training made for beauty businesses
Work smarter. Grow stronger. Win together.
